Laura Lee MacMahon
lazarus@atom-o-vision.com
OBJECTIVE
Seeking challenging employment within a creative, collaborative, and fun environment to effectively apply extensive, wide-ranging expertise in media and content production, project, and team management
QUALIFICATIONS
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12 years experience in Internet, multimedia, and CD-ROM production
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12 years experience in field and studio television, video, film, radio, and audio
production
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Resourceful, creative, and effective spoken and written communication with teams, managers, clients, and other stakeholders
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Outstanding project management skills including: envisioning, production
resource assessment and acquisition, budget planning, tracking and reporting,
scheduling, coordinating, triaging, controlling scope, negotiating, and
delivering on time
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Highly experienced at problem solving and handling multiple, ongoing
productions
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On demand copy writing, editing, and voice-over
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A keen sense of humor in tandem with an indefatigable work ethic
MEDIA and COMPUTER SKILLS
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Operating Systems: Windows Vista, XP Pro, 2000, NT, 98 and 95, Macintosh
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Microsoft Applications: Word, Excel, Outlook and Exchange,
MS Project, Visual SourceSafe, SharePoint, PowerPoint, Visio, Internet Explorer, Windows Media Player, Product Studio, Visual Studio.NET, PubWiz, BizDesk, and Digital Image Suite
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Other Software: PhotoShop, BaseCamp, SnagIt, Mozilla Firefox, CuteFTP, Clients & Profits, and HomeSite
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Solid Familiarity of: HTML, CSS, XML, and Flash
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Television and Multimedia: All aspects of video, television, and
multimedia production including: budgeting, footage and sound research,
coordinating design element deliverables, copy writing and editing, selecting
and booking talent, voice-over production, interviewing, directing, producing,
off- and on-line video editing, audio sweetening, post-production, media
compression and formatting, field and studio Sony Betacam operation, analog and
digital tape operation, plus transmission control using the Sony LMS-Betacart System
PROFESSIONAL EXPERIENCE
Propper Entertainment - NYC, LA, Miami, and Las Vegas
Director of Marketing & International Communication, February 2008 - Present
As one branch of Propper Collections, Propper Entertainment is an independent corporation dedicated to promoting film, music, art, and comedy. My current roles:
- Shepherding the documentary feature film Bob Marley & Friends through the 2008-2009 National and International Film Festival Circuits
- Responsible for all online marketing production to research, promote, and maximize fan-base for Propper Entertainment Talent
- Reviewing and offering feedback of film scripts for future production opportunities
- On-demand copywriting and copy-editing for Propper Entertainment marketing initiatives
* ~ * ~ * ~ * ~ *
Digitas Health - Philadelphia, Pennsylvania
Senior Interactive Project Manager, February - September, 2007
Following Digitas Health Interactive projects from kickoff to deployment, my role assumed responsibility for day-to-day management of assigned projects, including the following:
- Preparing estimates and statements of work (SOWs)
- Creating project plans, timelines, and budgets
- Reviewing creative and technical deliverables to remain in scope
- Managing communication and documenting issues impacting projects
- Communicating with Account Managers to ensure quality of client expectations
- Serving as in-house contact for project issues, problems, reporting, and resolution
- Managing, mentoring, and directing associate project and traffic managers
- Determining all project resource allocations
- Maintaining project fiscal health by monitoring and managing budgets
- Responsible for consistent budget status updates to Digitas Health finance
- Documenting, identifying, communicating, and mitigating risks and red/yellow flags
- Monitoring, and maintaining the project scope throughout engagement
- Responsible for overall quality of deliverables
* ~ * ~ * ~ * ~ *
Red Tettemer - Philadelphia, Pennsylvania
Interactive Project Manager, June - November, 2006
Reporting to the Red Tettemer Director of Interactive, primary responsibilities included:
- Contributing to Client Request for Proposals, including planning, development, production timelines, plus budgets, procedures, and best-practice processes
- Estimating Interactive work with Account Managers for interdisciplinary projects
- Collaborating with Interactive staff to assign "good-fit" project resources
- Managing Interactive schedules for maximum resource efficiency to meet project deadlines
- Proficiently managing team workflow and Client change-requests
- Looping-in Human Resources and Operations Department to identify appropriate opportunities and contacts for outsourcing project-related specialty work
- Maintaining and communicating constant projects status, traffic practices and Client milestone sign-offs for Interactive deliverables, including status of activity and workflow, project approval and production, closing-out jobs, coordinating project post-mortems, and advising on budget issues and billing matters
* ~ * ~ * ~ * ~ *
Young & Rubicam/Wunderman NYC - Manhattan, New York
Interactive Producer - Microsoft Account, November 2004 - March 2005
Major responsibilities: Managing workflow for Y&R Brands Microsoft Interactive campaigns while engaging with internal and external stakeholders as primary contact for project related issues. Other duties include:
- Strictly adhering to Agency processes and workflow through project completion
- Developing accurate cost budgeting and schedules with input of all disciplines
- Managing estimates and timelines to ensure high-quality product delivery
- Communicating to all internal constituencies project progress and red flags
- Maintaining job status, time tracking, and reports
- Routing deliverables to appropriate 1st- and 3rd-parties
- Identifying and creating change-orders to internal processes
- Owning management of outside vendor relationships
- Organizing, maintaining, and archiving all project related documentation
- Collaborating with Agency staff to assure released work is excellent, on-time, and on-budget
* ~ * ~ * ~ * ~ *
Microsoft Corporation (for Excell Data) - Redmond, Washington
Project Manager - WindowsXP MCE Online Spotlight, June - October 2003
Brought onboard to assist in the production and launch of the
Windows XP Media Center Edition "Online Spotlight" feature: a user interface exclusively within MCE designed to be viewed from the couch at ten
feet away using a remote control. Areas of ownership:
- Providing specification input for content requirements sent to potential partners
- Managing high profile 1st- and 3ird-party relationships for media deliverables
- Ensuring content follows guidelines to render properly in the 10-foot user interface
- Building, testing, and propping live all site-wide launch pages
- Working with the International teams to localize content in French, German, Japanese, Korean, and Chinese
* ~ * ~ * ~ * ~ *
Microsoft Corporation (for Volt) - Redmond, Washington
Producer - Xbox.com, September 2001 - May 2002
Responsible for taking on the immediate ownership of daily content updates for
the second generation site of Xbox.com
plus coordination of content, media, and graphical elements for a new site-wide
redesign and launch. This was in conjunction with the release of the Xbox Game
Console in November 2001. Responsible for maintaining the pre-launch legacy
site while simultaneously planning and migrating content to the new environment
built using Microsoft Internet Business platforms (MSIB), SQL 2000, Content
Management Server, Commerce Server, and BizDesk. Areas of ownership involved:
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Forging and managing relationships with 1st- and 3rd-party Product Managers
for acquisition and delivery of Xbox content elements
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Working with Design to ensure delivery of all digital graphical and media
components for ongoing and daily site updates plus elements related to the site
re-launch
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Responsible for collecting produced content, building pages and managing the
Games, Hardware, and News catalogs for site re-launch plus continuing the
ongoing daily and weekly updates
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Owning the Games catalog SharePoint team tool while assisting the Creative
Director to help streamline the production schedule
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Composing and editing headlines, blurbs, and other written copy as needed for
the site home pages.
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Close coordination with Development and Test in creating processes to enable
staging and propping to the Web as needed, including bug tracking and resolution
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Brainstorming new and timely content ideas for up-and-coming features
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Creating production processes and training other Microsoft team members on how
to use Xbox.com publishing tools
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Time-critical updating of million dollar promotions with Xbox Partners
including: Taco Bell, Xbox Odyssey, Toys ‘R’ Us, and E3 2002
* ~ * ~ * ~ * ~ *
Acadio Corporation - Seattle,
Washington
Producer - Publishing, June 2000 -
April 2001
Acadio [closed April 2001] was an e-commerce site that delivered B2B
e-learning targeted to Internet Technology professionals. Was originally hired
to produce the "skills assessment test" feature for a new site launch in summer
2000. Collaborated with third-party vendors, Queendom.com, acquiring assessment
tests to seamlessly integrate into a co-hosted environment. The user experience
included: enrollment, login, a table of contents, selection of tests, taking
the actual tests, obtaining scores and results, then receiving product
recommendations to assist in mapping training paths. This involved the
following:
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Driving the Client relationship with Queendom.com
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Researching and selecting appropriate Queendom.com tests to best reflect the
mission of Acadio
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Planning and executing the production schedule for the entire feature cycle
from start to finish
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Working with Editorial and User Education to ensure copy deliverables reflect
Acadio style guide
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Collaborating with Product Management and Merchandising to select product
recommendations
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Working with the Development and Info Architecture to strategize site
navigation for the user experience
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Planning and organizing all design component deliverables
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Proofing, reviewing, tracking, and resolving all copy and content bugs
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Ensuring all assessment tests pass Quality Assurance across the most commonly
used browsers and platforms
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Documenting and communicating all status and processes
* ~ * ~ * ~ * ~ *
Experience Music Project (for ArtSource) - Seattle, Washington
Producer - Sound Lab, June 1999 - June 2000
Primary responsibilities: Working closely with the Director of Interactive Development for the Experience Music Project
Sound Lab Gallery, to help drive the master project schedule incorporating 35+ separate media and multimedia driven activities. Each activity was broken out to the sum of over 1300 sub-components, across six divisional groups. The schedule included
specification of team goals, deliverables, and milestones for Editorial, Design, Audio, Video, Development, and Testing. Other responsibilities included:
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Researching and selecting images, music, and video for exhibits
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Talent selection, producing, directing, and recording voice-overs
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Organizing timely media digital-formatting and delivery to Design and
Development
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Creating and tracking timelines and production schedules for Sound Lab
Interactives
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Building agendas and leading production meetings
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Coordinating, scheduling, and documenting in-house activity rehearsals
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Documenting and posting detailed meeting notes and any other copy as requested
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Ensuring time-sensitive communication with both internal and external partners
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Consulting with vendors and managing third-party content and software drops
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Working with the Intellectual Property team for clearance of all media elements
related to Sound Lab exhibits
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Coordinating contracts with the Legal Department for temporary work involving
in-house activities
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Creating and conveying weekly and daily status reports to my Director
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Volunteering for special EMP evangelical promotions (WOMAD, Bumbershoot, Pier
Concerts, etc.)
* ~ * ~ * ~ * ~ *
Iridio Online - Seattle, Washington
Producer, October 1998 - June 1999
Joined
Iridio Online as a Producer to collaborate with a team of Artists, Developers, and Sales Personnel for delivery of Clients' custom-tailored
e-commerce solutions, asset management, and World Wide Web presence including planning, scheduling, and implementing multiple projects. Work involved the
following responsibilities:
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Brainstorming creative ideas
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Specification contribution, review and feedback
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Budget building and tracking
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Developing production schedules and milestones for each project
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Budget building and tracking
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Resource acquisition and allocation
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Facilitating Client relations
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Project scope management and negotiation
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Closing and archiving productions
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Maintaining production server space
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Monthly Client invoicing and billing
Clients include Boeing Media, Nordstrom, J. Crew, Safeco Field, The Seattle Symphony and Cleveland Orchestra, The Frye Art Museum, and Kasala Furniture.
* ~ * ~ * ~ * ~ *
Merwin Creative (for ArtSource) Seattle, Washington
Producer - CD-ROM and Print for Compaq and SAP, July - September 1998
Hired by Merwin Creative to produce a CD-ROM and accompanying Print Brochure for
Compaq and SAP, to be distributed at the Sapphire
Event held in Los Angeles, September 1998. Was responsible for:
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Gathering bids for the CD user interface and brochure print design. This
included the following elements: artwork design, copy-writing, programming,
testing, printing, and duplication
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Proposing, building, tracking, and managing the project budget
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Managing, coordinating and documenting all content including: Client copy,
HTML, Acrobat, and PowerPoint files, videos, animation, digital and print
design, audio, and the CD install
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Supervising an aggressive 45-day end-to-end production schedule
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Effectively communicating and updating all status throughout the project with
the Client, the Creative Director, Designers, Programmers, Developers, Testers,
Printers, and Duplication teams
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Energetically trouble-shooting, and successfully meeting all milestones and
deadlines
* ~ * ~ * ~ * ~ *
Microsoft Corporation (for ArtSource) Redmond, Washington
Producer - The Microsoft Network (MSN), May - July 1998
Wrote and produced the MSN on-line
communication column plus hosted live weekly chats for the MSN Update site.
Job requirements included:
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Reading, trafficking and occasionally answering hundreds of e-mail messages on
a daily basis
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Selecting letters to research, address, format, and publish on the "Member's
Council" page
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Selecting, inviting, scheduling, briefing, and hosting live weekly chat guests
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Writing, producing, formatting, and publishing to the "MSN Update Chat" page
* ~ * ~ * ~ * ~ *
Microsoft Corporation (for S&T OnSite) Redmond, Washington
Line Producer - Interactive Media Production, August 1997 - April 1998
Responsible for leading a team of talented Art Directors, Animators, Designers, Audio Technicians, and
Developers. Primary responsibilities include:
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Screening initial contracts and doing budget and time assessments for
production projects
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Creative input into web designs, core UI elements for site production, and
other components
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Building, owning, and tracking budgets and production schedules
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Managing internal and external resources
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Effectively dealing with ongoing project issues and scope changes
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Successfully meeting deadlines
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Managing network server space
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Archiving of all completed productions
* ~ * ~ * ~ * ~ *
Microsoft Corporation (for S&T OnSite) Redmond, Washington
Cinemania Proof Lead, Tours Author, and Online Media Producer, March 1995 - August 1997
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Hired as Proofreader advancing to Proof Lead responsible for the Cinemania '97
Monthly Update movie reviews delivered monthly as downloads over the Internet.
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Produced "Celebrity CD-ROM Tours" for the 1997 versions of both "Cinemania" and
"Music Central" including coordinating, coding, building, tracking,
documenting, and delivering all components before RTM
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Coordinated, formatted and propped all images, audio, and video files for
Cinemania Online
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Planned brainstorming sessions and documented specifications for up-and-coming
online features
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Communicated weekly media workflow and status across the entire Production Team
Freelance Production Work - The State of Washington, USA, April 1994 - March 1995
Production Manager - Orbit News - Rome, Italy, December 1993 - April 1994
Organized the launch and oversaw the daily management of Orbit News, a 24-hour broadcast to the Middle East
featuring all news coverage from American networks NBC, CBS, and ABC.
Interstitial Producer - Star Movies: Hong Kong, September - December 1993
Assisted in the launch of the Star Movies Channel in China, accessed movie-studio electronic press kits to
research and re-package interstitial fillers for broadcast.
Continuity Producer - Sky Movies, London UK, November 1988 - September 1993
Researched, scripted, and recorded continuity, booked talent, produced voice-over sessions, also wrote and
produced interstitial movie features, competitions, chart run-downs and other copy.
Freelance Production Work - United Kingdom, December 1987 - November 1988
Vision Mixer - MTV Europe, London UK, July - December 1987
Helped prepare and launch all MTV studio output, including: vision mixing "VJ" links, promotions, interviews, live performances, and special programs.
Assistant Producer - British Gas HQ, London UK, June 1985 - July 1987
Responsible for producing training programs for the corporate staff and affiliated Clients, including: scripting,
pre-production, shooting and post-production.
Broadcast Journalist - US Army, Germany, October 1982 - January 1985:
Duties included scripting and voice-over on documentaries, features, promotions, news, and public-service
announcements. Cross-trained in all aspects of television production, including: lighting, camera work, and audio recording, editing, and directing.
EDUCATION
Digitas Health Managerial Training - Five Day Training Course in "Flexible Framework" Management - Philadelphia, PA, 2007
Microsoft Training - Introduction To Web Technologies - NetDesk, Seattle WA, 2001
S&T OnSite Training - Beginning and Advanced HTML, 1996
BBC Training - Television Producer Boot Camp - Pinewood Studios, England, UK, 1986
Boynton Beach Technical College - Boynton Beach, Florida, 1980 - 1981
~ One year introductory course in Radio and Television Production
US Army Defense Information Academy - Indianapolis, Indiana, 1982
~ Six months intensive training in radio and television production for qualification as an overseas American Forces Broadcast Journalist
HONORS and AFFILIATIONS
Tribeca Entertainment - Official Volunteer for the 3rd, 4th, 5th, and 6th Annual Tribeca Film Festival 2004-2007
Volt Professional Services - Employee of the Month: January 2002 - For outstanding work with the Xbox.com team
DigitalEve Seattle - Website Manager: 2000-2002 - Honored with "Star of Excellence in Service" Award
Seattle Webgrrls - Web Master: 1998-2000 - Honored with "Volunteer of the Year: 2000" Award
Honorable and Decorated Veteran: Unites States 7th Army Training Command - Proudly served 1982-1985
HTML Writers Guild - 1995 - Present
VOICE-OVER AND PRESENTING EXPERIENCE
Writing with Presenting:
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International Business Report - News features
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The Xposure Pilot - Film magazine pilot show
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Anglia TV: First Take - A seven program series on local, first-time film
directors
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Xposure Special Feature - Maui, Hawaii Location Report
Movie Seasons and Films:
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The MAN Event - Hollywood Heartthrobs
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The Christmas Kids Club
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Kids In Charge
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Children's Classics
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She Said No
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The Accused
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High Heels
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Body Heat
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Tootsie
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Misery: Feature
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Jurassic Park: Feature
Television Promotions:
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Entertainment Tonight
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China Beach
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Hart to Hart
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Fashion Television
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The Reporters
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The UK Top 40
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Top 40 News and Gossip
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Melrose Place
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Beverly Hills 90210
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The US Top 10 Countdown
Sport:
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World Federation Wrestling
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Catch The Fever: American Baseball
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Indianapolis 500: Racing Feature
Radio voice-overs:
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Brown's Nightclub
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Nightmoves Restaurant
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Bar Madrid
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Graphite Fashion House
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Vinyl Mania
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Paragon Audio
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Camden DC Comics
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Foot Locker
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Reach Out and Touch: Aids Benefit
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Daily Mail: Rock Around the Clock
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London Drug Wise: Help Line
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St. Johns Woods: Stop Smoking Clinic
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Billboard Music Theater Competition
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Plus various stings and idents for KISS 100 FM
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