Laura Lee MacMahon
lazarus@atom-o-vision.com


OBJECTIVE

Seeking challenging employment within a creative, collaborative, and fun environment to effectively apply extensive, wide-ranging expertise in media and content production, project, and team management


QUALIFICATIONS
  • 12 years experience in Internet, multimedia, and CD-ROM production
  • 12 years experience in field and studio television, video, film, radio, and audio production
  • Resourceful, creative, and effective spoken and written communication with teams, managers, clients, and other stakeholders
  • Outstanding project management skills including: envisioning, production resource assessment and acquisition, budget planning, tracking and reporting, scheduling, coordinating, triaging, controlling scope, negotiating, and delivering on time
  • Highly experienced at problem solving and handling multiple, ongoing productions
  • On demand copy writing, editing, and voice-over
  • A keen sense of humor in tandem with an indefatigable work ethic

MEDIA and COMPUTER SKILLS
  • Operating Systems: Windows Vista, XP Pro, 2000, NT, 98 and 95, Macintosh
  • Microsoft Applications: Word, Excel, Outlook and Exchange, MS Project, Visual SourceSafe, SharePoint, PowerPoint, Visio, Internet Explorer, Windows Media Player, Product Studio, Visual Studio.NET, PubWiz, BizDesk, and Digital Image Suite
  • Other Software: PhotoShop, BaseCamp, SnagIt, Mozilla Firefox, CuteFTP, Clients & Profits, and HomeSite
  • Solid Familiarity of: HTML, CSS, XML, and Flash
  • Television and Multimedia: All aspects of video, television, and multimedia production including: budgeting, footage and sound research, coordinating design element deliverables, copy writing and editing, selecting and booking talent, voice-over production, interviewing, directing, producing, off- and on-line video editing, audio sweetening, post-production, media compression and formatting, field and studio Sony Betacam operation, analog and digital tape operation, plus transmission control using the Sony LMS-Betacart System


PROFESSIONAL EXPERIENCE

Propper Entertainment - NYC, LA, Miami, and Las Vegas
Director of Marketing & International Communication, February 2008 - Present

As one branch of Propper Collections, Propper Entertainment is an independent corporation dedicated to promoting film, music, art, and comedy. My current roles:

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Digitas Health - Philadelphia, Pennsylvania
Senior Interactive Project Manager, February - September, 2007

Following Digitas Health Interactive projects from kickoff to deployment, my role assumed responsibility for day-to-day management of assigned projects, including the following:

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Red Tettemer - Philadelphia, Pennsylvania
Interactive Project Manager, June - November, 2006

Reporting to the Red Tettemer Director of Interactive, primary responsibilities included:

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Young & Rubicam/Wunderman NYC - Manhattan, New York
Interactive Producer - Microsoft Account, November 2004 - March 2005

Major responsibilities: Managing workflow for Y&R Brands Microsoft Interactive campaigns while engaging with internal and external stakeholders as primary contact for project related issues. Other duties include:

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Microsoft Corporation (for Excell Data) - Redmond, Washington
Project Manager - WindowsXP MCE Online Spotlight, June - October 2003

Brought onboard to assist in the production and launch of the Windows XP Media Center Edition "Online Spotlight" feature: a user interface exclusively within MCE designed to be viewed from the couch at ten feet away using a remote control. Areas of ownership:

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Microsoft Corporation (for Volt) - Redmond, Washington
Producer - Xbox.com, September 2001 - May 2002

Responsible for taking on the immediate ownership of daily content updates for the second generation site of Xbox.com plus coordination of content, media, and graphical elements for a new site-wide redesign and launch. This was in conjunction with the release of the Xbox Game Console in November 2001. Responsible for maintaining the pre-launch legacy site while simultaneously planning and migrating content to the new environment built using Microsoft Internet Business platforms (MSIB), SQL 2000, Content Management Server, Commerce Server, and BizDesk. Areas of ownership involved:

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Acadio Corporation - Seattle, Washington
Producer - Publishing, June 2000 - April 2001

Acadio [closed April 2001] was an e-commerce site that delivered B2B e-learning targeted to Internet Technology professionals. Was originally hired to produce the "skills assessment test" feature for a new site launch in summer 2000. Collaborated with third-party vendors, Queendom.com, acquiring assessment tests to seamlessly integrate into a co-hosted environment. The user experience included: enrollment, login, a table of contents, selection of tests, taking the actual tests, obtaining scores and results, then receiving product recommendations to assist in mapping training paths. This involved the following:

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Experience Music Project (for ArtSource) - Seattle, Washington
Producer - Sound Lab, June 1999 - June 2000

Primary responsibilities: Working closely with the Director of Interactive Development for the Experience Music Project Sound Lab Gallery, to help drive the master project schedule incorporating 35+ separate media and multimedia driven activities. Each activity was broken out to the sum of over 1300 sub-components, across six divisional groups. The schedule included specification of team goals, deliverables, and milestones for Editorial, Design, Audio, Video, Development, and Testing. Other responsibilities included:

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Iridio Online - Seattle, Washington
Producer, October 1998 - June 1999

Joined Iridio Online as a Producer to collaborate with a team of Artists, Developers, and Sales Personnel for delivery of Clients' custom-tailored e-commerce solutions, asset management, and World Wide Web presence including planning, scheduling, and implementing multiple projects. Work involved the following responsibilities:

Clients include Boeing Media, Nordstrom, J. Crew, Safeco Field, The Seattle Symphony and Cleveland Orchestra, The Frye Art Museum, and Kasala Furniture.

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Merwin Creative (for ArtSource) Seattle, Washington
Producer - CD-ROM and Print for Compaq and SAP, July - September 1998

Hired by Merwin Creative to produce a CD-ROM and accompanying Print Brochure for Compaq and SAP, to be distributed at the Sapphire Event held in Los Angeles, September 1998. Was responsible for:

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Microsoft Corporation (for ArtSource) Redmond, Washington
Producer - The Microsoft Network (MSN), May - July 1998

Wrote and produced the MSN on-line communication column plus hosted live weekly chats for the MSN Update site. Job requirements included:

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Microsoft Corporation (for S&T OnSite) Redmond, Washington
Line Producer - Interactive Media Production, August 1997 - April 1998

Responsible for leading a team of talented Art Directors, Animators, Designers, Audio Technicians, and Developers. Primary responsibilities include:

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Microsoft Corporation (for S&T OnSite) Redmond, Washington
Cinemania Proof Lead, Tours Author, and Online Media Producer, March 1995 - August 1997


Freelance Production Work - The State of Washington, USA, April 1994 - March 1995

Production Manager - Orbit News - Rome, Italy, December 1993 - April 1994
Organized the launch and oversaw the daily management of Orbit News, a 24-hour broadcast to the Middle East featuring all news coverage from American networks NBC, CBS, and ABC.

Interstitial Producer - Star Movies: Hong Kong, September - December 1993
Assisted in the launch of the Star Movies Channel in China, accessed movie-studio electronic press kits to research and re-package interstitial fillers for broadcast.

Continuity Producer - Sky Movies, London UK, November 1988 - September 1993
Researched, scripted, and recorded continuity, booked talent, produced voice-over sessions, also wrote and produced interstitial movie features, competitions, chart run-downs and other copy.

Freelance Production Work - United Kingdom, December 1987 - November 1988

Vision Mixer - MTV Europe, London UK, July - December 1987
Helped prepare and launch all MTV studio output, including: vision mixing "VJ" links, promotions, interviews, live performances, and special programs.

Assistant Producer - British Gas HQ, London UK, June 1985 - July 1987
Responsible for producing training programs for the corporate staff and affiliated Clients, including: scripting, pre-production, shooting and post-production.

Broadcast Journalist - US Army, Germany, October 1982 - January 1985:
Duties included scripting and voice-over on documentaries, features, promotions, news, and public-service announcements. Cross-trained in all aspects of television production, including: lighting, camera work, and audio recording, editing, and directing.


EDUCATION

Digitas Health Managerial Training - Five Day Training Course in "Flexible Framework" Management - Philadelphia, PA, 2007
Microsoft Training - Introduction To Web Technologies - NetDesk, Seattle WA, 2001
S&T OnSite Training - Beginning and Advanced HTML, 1996
BBC Training - Television Producer Boot Camp - Pinewood Studios, England, UK, 1986
Boynton Beach Technical College - Boynton Beach, Florida, 1980 - 1981
~ One year introductory course in Radio and Television Production
US Army Defense Information Academy - Indianapolis, Indiana, 1982
~ Six months intensive training in radio and television production for qualification as an overseas American Forces Broadcast Journalist


HONORS and AFFILIATIONS

Tribeca Entertainment - Official Volunteer for the 3rd, 4th, 5th, and 6th Annual Tribeca Film Festival 2004-2007
Volt Professional Services - Employee of the Month: January 2002 - For outstanding work with the Xbox.com team
DigitalEve Seattle - Website Manager: 2000-2002 - Honored with "Star of Excellence in Service" Award
Seattle Webgrrls - Web Master: 1998-2000 - Honored with "Volunteer of the Year: 2000" Award
Honorable and Decorated Veteran: Unites States 7th Army Training Command - Proudly served 1982-1985
HTML Writers Guild - 1995 - Present


VOICE-OVER AND PRESENTING EXPERIENCE

Writing with Presenting:

Movie Seasons and Films:

Television Promotions:

Sport:

Radio voice-overs:


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